Guidelines for Developing Standards for Professional Social Media Influencers
Keywords:
Professional Social Media Influencer StandardsAbstract
This academic article presents a framework for developing standards for social media influencers. The information is derived from a systematic review and analysis of previous research studies, with the aim of establishing comprehensive standards for professional social media influencer development. It introduces best practices, including ethical guidelines, culturally contextual practices for social media influencers, content presentation, engagement between influencers and audiences, professional conduct, adaptability and innovation, and future trends in influencer marketing. These guidelines are intended to enhance credibility and improve the effectiveness of digital marketing strategies. Additionally, the framework supports collaboration between social media influencers and businesses to increase product and service visibility and drive sales growth. The ultimate goal of this article is to create a clear environment for professional social media influencers.
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