The study on the related factors of community enterprise and principles of participatory business management according to his Majesty’s initiative on sufficiency economy

Abstract

The study on the related factors of community enterprise and measurement on importance of quality characteristics of the principles of participatory business management according to His Majesty’s Initiative on Sufficiency Economy was conducted The results of analysis on news perception showed that most samples perceived news and information on the philosophy of sufficiency economy from television calculated to be 96.55%. For analysis on general understanding, it was found that there were some issues on knowledge and understanding, i.e., the philosophy of sufficiency economy emphasized on practices without exploiting ourselves and others starting from building the security for farmers and their families. For the results of analysis on emphasis, it was found that the issue with the highest level of analysis was loyalty towards their business operation without taking any advantage
from consumers, labors, and suppliers. For the results of factors related to application, it could be concluded that the internal factor inducing the community enterprise to adapt sufficiency economy with their community enterprise in the highest level was understanding on the philosophy of sufficiency economy. For the results of hypothesis testing of this research obtained from the testing of the first hypothesis, it was found that personal factors (e.g., gender, age, and educational background) influencing on samples’ application of sufficiency economy to business operation of community enterprise in Uttaradit had P-Value
of 0.246 that was higher than 0.05. As a result, the null hypothesis (H0) was accepted. For the second hypothesis, the basic factors of business were types of business of community enterprise, capital of business, duration of business operation, influencing on samples’ application of sufficiency economy to business operation of community enterprise in Uttaradit had P-Value of 0.775 that was higher than 0.05. As a result, the null hypothesis (H0) was accepted. For the third hypothesis, the goal of business operation influencing on samples’ application of sufficiency economy to business operation of community enterprise in Uttaradit had P-Value of 0.362 that was higher than 0.05. As a result, the null hypothesis was accepted. For the fourth hypothesis, media for perceiving news and information on business operation of community enterprise influencing on samples’ application of sufficiency economy to business operation of community enterprise in Uttaradit had P-Value of 0.011 that was less than 0.05. As a result, the alternative hypothesis (H1) was accepted. For the fifth hypothesis, understanding and knowledge on sufficiency economy influencing on samples’ application of sufficiency economy to business operation of community enterprise in Uttaradit had P-Value of 0.015 that was less than 0.05. As a result, the alternative hypothesis (H1) was accepted.