Study Factor of acceptance of Thai Agricultural Standard in Good Agricultural Practices for Mulberry Fruit Production on Farmer in Upper Northern of Thailand

Abstract

Nowadays the northern of Thailand had extension of mulberry fruit planting. In order that the produce have standards and safe for consumers, Therefore it extension farmers to practice with Thai Agricultural Standards (TAS 1003-2012), But this standard isn’t enforced some farmers do not apply. The objectives of this research were to study (1) the condition of the farmer of mulberry fruit produced in the north of Thailand (2) factor related to acceptance of Thai Agricultural Standard in Good Agricultural Practices for Mulberry Fruit Production (3) problem obstacles and suggestion of farmer of mulberry fruit productivity. The study was done by sampling 412 farmers in the north of Thailand in 8 provinces such as Phrae, Nan, Phayao, Chiang Rai, Chiang Mai, Lamphun, Lampang and Mae Hong Son, in 2018. The instruments used for data collection were interviewed and questionnaire. Data analyses were used descriptive statistic such as percentage, mean, standard deviation, maximum, minimum and multiple regression analysis. The results showed that From studying factor relation to acceptance of Thai Agricultural Standard in Good Agricultural Practices for Mulberry Fruit Production, it was found that the significant factors had positive relationship were year for education (or lever of education), meet with officer, it had market for sell, total area field mulberry, training, receive information from a meeting and total problems  levels. For the problems of mulberry fruit productivity were the marketing in high level. While farmers' suggestions were need the government to take care of them about the marketing by management the marketing and optimum pricing for farmers, and including promoting or supporting the preservation of mulberry fruit