DEVELOPMENT OF LEARNING ACTIVITIES WITH GENERATIVE ARTIFICIAL INTELLIGENCE TO ENHANCE ANIMATION SCRIPT WRITING ABILITY OF UNDERGRADUATES STUDENTS

Abstract

The objectives of this research were to: 1) develop and assess the appropriateness of learning activities incorporating generative artificial intelligence, 2) evaluate animation script writing abilities, and 3) assess student satisfaction with the learning activities. The sample consisted of 32 students majoring in Animation, Games, and Digital Media at Bansomdejchaopraya Rajabhat University who were enrolled in the Special Topics in Animation course, selected using cluster random sampling. The research instruments included learning activities, an appropriateness assessment form, an animation script writing ability test, and a satisfaction assessment form. The results revealed that the learning activities were deemed highly appropriate ( = 4.53, S.D. = 0.57) with an efficiency ratio (E1/E2) of 83.23/82.27. Students demonstrated increased animation script writing abilities with a Normalized Gain value of 0.73, which is classified as high. Additionally, students reported high satisfaction with the learning activities ( = 4.42, S.D. = 0.59).