การสำรวจความคาดหวังของผู้มีส่วนได้ส่วนเสียต่อคุณลักษณะบัณฑิต ของหลักสูตรอุตสาหกรรมบันเทิง : การศึกษาเชิงคุณภาพ

Abstract

Curriculum development to meet labor market demands and align with national development in the era of the creative economy necessitates the cultivation of graduate attributes that correspond to the needs of the entertainment industry. This research employs a qualitative descriptive study design with the objective of exploring the graduate attributes desired by stakeholders in the entertainment industry.

               Participants were stakeholders who employ graduates relevant to the field, selected through purposive sampling. The inclusion criteria required participants to have either significant experience in the entertainment industry or be instructors specializing in entertainment-related fields, with at least two years of professional experience. A total of 25 participants were included. Data were collected through in-depth interviews and analyzed using content analysis. The trustworthiness of the research was ensured based on the criteria of Lincoln and Guba.

               The findings revealed that the desired graduate attributes, as identified by stakeholders in the entertainment industry, include the following: 1) Expertise in technology and professional skills 2) Understanding of soft power and the ability to create value on an international level 3) Possession of professional ethics and moral integrity 4) Adaptability to changing circumstances.