การออกแบบ และพัฒนาชุดสื่อเพื่อส่งเสริมเส้นทางการท่องเที่ยวในเขตเศรษฐกิจพิเศษตาก อำเภอพบพระ จังหวัดตาก

Abstract

The purpose of this research was to study the tourism routes in Tak special economic zone, Phop Phra district, Tak province. With tourism routes design and develop the media Sets public relations in Tak special economic zone, Phop Phra district, Tak province to become more well known. The first step is collecting data from tourist attractions in Tak special economic zone, Phop Phra district, Tak province analyze data and design travel routes and development media sets public relations. The researcher studied the methods principles of designing media sets public relations and develop a media sets public relations by using the knowledge that has been from analyzed and designed according to the principles in accordance with the knowledge. After that, the researcher produced a satisfaction evaluation form for 400 people (target group), the data collector can be collects and analyzes the data from 387 people. It is 97 percentages from 400 people. which found that after the system was tested, the average satisfaction level was very good.