DESIGNING TRAVEL MAPS AND CALENDARS WITH GRAPHIC DESIGN, BIRTHPLACE OF PHRAYA PHICHAI DAB HAK, PHICHAI DISTRICT, UTTARADIT PROVINCE

Abstract

This research aimed to design a tourism map and calendar for the hometown of Phra Ya Phichai in Phichai District, Uttaradit Province, using principles of geometric art, and to assess the satisfaction levels of local residents and tourists with the designed map. The study employed both quantitative and qualitative research methods. Data were collected through stakeholder consultations, including two community leaders, three tourism management representatives, and ten local residents. The findings revealed that the map design effectively incorporated elements of geometric composition such as layout, typography, and color schemes. The overall design was deemed appropriate, with images clearly representing each location in an accessible and visually appealing manner. The average satisfaction score was 4.66 (on a scale of 4.50–5.00), indicating a very high level of satisfaction among participants. Qualitative results further revealed that stakeholders recognized the importance of using visual art media to communicate local identity. In particular, the use of culturally and historically relevant imagery and forms was found to enhance community pride and offer more than mere navigational utility—the map served as a medium for storytelling and cultural expression. Policy recommendations include encouraging governmental and local agencies to integrate artistic knowledge into tourism development, and to promote community participation in the design and production of tourism materials, in order to strengthen both local economic and cultural sustainability.