BOARD GAME DESIGN CREATES TOURISM AWARENESS IN KAMPHAENG PHET PROVINCE

Abstract

Research: Board game design creates awareness of tourism in Kamphaeng Phet Province. The research objectives are 1) to design a board game to create awareness of tourism in Kamphaeng Phet Province 2) to assess the satisfaction of the general public with the board game to create awareness of tourism in Kamphaeng Phet Province. From the synthesis of information in the research process, it was found that a board game should be used using the rules from the game “Tokaido” to design the game “Trip Tour KamphaengPhet” because it is a board game format that focuses directly on tourism public relations. The results of the game design have been determined. Playing styles and rules linked to creating awareness of tourism in various aspects in Kamphaeng Phet Province. whether it is creating awareness of traditional festivals Culture, food, souvenirs, important historical places and natural tourist attractions in Kamphaeng Phet Province The highlight of the game is It is a game that takes approximately 40-60 minutes to play, played 4 rounds at a time, making the perception of tourism each time diverse in each round of play. And there can be 2-4 players. The rules are not complicated. Focus on player interaction The use of dice allows players to use analytical thinking and strategy. Including awareness of tourism at the same time in order to collect cards in games related to tourism in Kamphaeng Phet Province that have high score values. This will be the measure of the win or loss in the game. From doing it, testing it out and measuring the results with the target group. The results of the satisfaction assessment and creation of tourism awareness in Kamphaeng Phet Province were found to be at a high level. with a mean of 4.49 and a standard deviation of 0.71