CREATION OF INTERACTIVE DIGITAL ART INNOVATION OF ‘LION DANCE’ AS INTANGIBLE CULTURAL HERITAGE UNDER THE FRAMEWORK OF CULTURAL SEMANTIC TRANSMISSION
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Abstract
The objectives of this research were 1) to decode the local wisdom of the Foshan Lion Dance 2) to develop an interactive digital art innovation for transmitting intangible cultural heritage and 3) Evaluate the satisfaction of the interactive digital art. The methodology involved field surveys and data synthesis to construct a Cultural Gene Map, classified by dominant and recessive genes for creative design. The researchers transformed cultural data into design codes and developed an interactive digital system titled “Cai Qing Lion Dance.” Subsequently, system performance was tested, and user experience was evaluated. The sample group for data collection consisted of 407 museum visitors and online volunteers. The research instruments included a user satisfaction and experience questionnaire. Data were analyzed using descriptive statistics and One-way Analysis of Variance (One-way ANOVA). The results indicated that 1) The cultural gene structure of the Foshan Lion Dance consists of three main levels (Material Layer, Behavioral Layer, and Mental Layer) suitable for recreation. 2) The evaluation of the interactive digital art revealed that the sample group had a high level of satisfaction, with the highest mean of 4.24 and a standard deviation of 0.80. 3) The comparison of user experience classified by age group showed a statistically significant difference at the .01 level (F = 5.454, p < 0.01), with the youth group tending to be more interested in the interactive format than the elderly group, whereas gender did not significantly affect user experience. These findings demonstrate that the developed innovation can effectively promote the perception and transmission of the Lion Dance culture.
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