Branding and Packaging Design to Enhance Herbal Products of Community Enterprise Group, Ban Khao Yai Pluang Thong Subdistrict, Bo Thong District, Chon Buri Province

Abstract

This research aims to: 1) create a logo for the Ban Khao Yai community, Pluang Thong Subdistrict, Bo Thong District, Chonburi Province; 2) integrate the development of lemongrass, galangal, and turmeric herbal products in collaboration with government agencies; 3) design packaging for such herbal products; and 4) transfer technology and knowledge to the Ban Khao Yai community. The research methodology was divided into three phases: Phase 1 creating the brand logo; Phase 2 product development and packaging design; and Phase 3 knowledge transfer to the community. The results showed that 1) the identifies used in the logo design were elephants and mountains; 2) the product development, in collaboration with the Chonburi Agricultural Office, the Bo Thong District Agricultural Office, and the Ban Khao Yai Self-Reliant Community Enterprise, leading to the development of lemongrass tea, galangal tea, and lemongrass, galangal, and turmeric herbal soaps; 3) two types of packaging were designed: one for lemongrass and galangal herbal tea containing 20 sachets, and one for the herbal soap made from lemongrass, galangal, and turmeric, containing one bar; and 4) knowledge transfer to the Ban Khao Yai Self-Reliant Community Enterprise  involved hands-on training workshops on processing herbal lemongrass and galangal tea, as well as producing herbal soap made from lemongrass, galangal, and turmeric.