Public Relations Strategy Model in the Supply Chain Management of Thai Higher Education Institutes

Abstract

Public relations strategy in the supply chain management of Thai higher education institutes. Researchers discovered through the examination of relevant documents and knowledge sources that public relations strategy in Thai supply chain management is a strategic communication process used to establish connections with stakeholders, clients, and the general public. It is a crucial instrument for building customer brand awareness recognition consists of SWOT Analysis, Balanced Scorecard, PESTEL Analysis and other tools etc. All the tools can manage public relations and build confidence in the products of Thai higher education institutes. In managing the supply chain, public relations entails building rapport with clients, vendors, and other stakeholders. Public relations can organizations ensure that products and services offered by Thai universities. This promotes loyalty and trust, both of which can boost revenue and profitability. Building connections with the media is another aspect of supply chain management public relations strategy that guarantees the message of Thai higher education institutes is presented truthfully. In addition to helping produce more education business, that can help to improve the reputation of Thai higher education institutes. Public relations strategy in the supply chain management of Thai higher education institutes can to support work in Thai higher education institutions.