Supply chain Analysis of the Broiler Raising Process Using Supply Chain Operations Reference Model in Phan District, Chiang Rai Province

Abstract

  This research aimed to: 1) study the broiler chicken farming process in Phan District, Chiang Rai Province, 2) analyze the supply chain of the broiler chicken farming process using the Supply Chain Operations Reference (SCOR) model, and 3) propose recommendations for improving the broiler chicken farming process within the supply chain in Phan District, Chiang Rai Province. This study employed qualitative research methods, with data collected through document studies and structured interviews, focusing on benefiting farmers. The primary informants were broiler chicken farmers registered with the Phan Agricultural Cooperative. The findings were as follows: the broiler chicken farming process in Phan District comprises four steps: constructing chicken coops, procurement, preparing chicken coops, and managing broiler chickens. The supply chain analysis using the SCOR Model Level 1 identified the scope and content of the supply chain operations, though these were not standardized, and there were inconsistencies in the process relationships. At SCOR Model Level 2, considering local operations and environment, issues were found in data recording and customer demand forecasting, leading farmers to adopt make-to-order production to avoid uncertain orders. Recommendations were proposed to improve the broiler chicken farming process by enhancing knowledge, understanding, and integrating technology support. Additionally, promoting collaboration among farmers, buyers, and stakeholders was suggested to improve broiler chicken farming efficiency and meet quality standards.