Transportation Route Analysis for Enhancing Efficiency and Reducing Transportation Costs of Fruits within Chanthaburi Province

Abstract

  Transportation Route Analysis to Enhance Efficiency and Reduce Costs of Fruit Transportation within Chanthaburi Province. This study aims to analyze the distribution of fruit production and trading hubs within Chanthaburi province, calculate the transportation costs of fruits, and propose optimal transportation routes within the province. The research employs a mixed-methods approach, combining quantitative and qualitative methodologies. The population includes durian and mangosteen farmers in Chanthaburi province, with a purposive sample of 393 farmers. Data were collected regarding their production and transportation practices for delivering produce to local markets. The findings reveal that the majority of the respondents engage in mixed fruit orchard farming. Key production areas are concentrated in the districts of Khlung, Tha Mai, Makham, and Khao Khitchakut. The primary local markets with the highest trade volumes for durian and mangosteen are located at Noen Soong Market and Nong Kla Market in Tha Mai district. Other local markets are situated in the districts of Mueang, Khlung, Makham, and Na Yai Am. Most farmers utilize single-cab pickup trucks for transportation, as these vehicles can carry the highest volume of produce per trip. The largest proportion of transportation costs comprises vehicle depreciation and fuel expenses. The transportation cost data provide valuable insights for farmers, helping them make informed decisions about selecting transportation routes to local markets. Based on the research findings, the study recommends the most suitable transportation routes by identifying those with the lowest transportation costs. Secondary routes with slightly higher costs are also suggested as alternative options. Besides transportation costs, farmers consider additional factors when choosing transportation routes or markets, such as the number of middlemen, market prices during the trading period, relationships with buyers, and advance sales negotiations.