Study of travel behavior and tourists satisfaction with tourism logistics management Phutthamonthon District Nakhon Pathom Province

Abstract

  The objectives of this study are 1) to study the travel behavior of tourists in Phutthamonthon District; Nakhon Pathom Province 2) To study tourists' satisfaction with the components and management of tourism logistics in 3 areas: tourist transportation services Giving and receiving information and receiving payments Using a combination of quantitative and qualitative research. It is mainly quantitative using random sampling. The tool used was a questionnaire. and in-depth semi-structured interviews Statistics used in the analysis include frequency, percentage, mean, and standard deviation.
  The results of the research found that 1) the level of satisfaction of tourists in tourism Phutthamonthon District Nakhon Pathom Province The overall level is at a moderate level. 2) Comparison of the behavior of tourists traveling in Phutthamonthon District. Nakhon Pathom Province is classified according to personal factors. It was found that tourists of different genders, ages, education levels, occupations, incomes, and marital statuses differed. There is a behavior of traveling and traveling in Phutthamonthon District. Nakhon Pathom Province They are significantly different at the .05 level and from data collection by interviewing tourist attraction operators in Phutthamonthon District. Nakhon Pathom Province found that there was a need for personnel development regarding tourism. Finance or budget There should be promotion and support from the sub-district or local administrative organization and related agencies. Materials, equipment or things Language and communication knowledge are important tools for communicating with foreigners. Management There should be a group of people working together to provide assistance, coordination and information to each other. Provide opportunities for people in the community to play a role in market management. and promoting the importation of local products to be sold in the market.